Shopify B2B & wholesale
B2B Shopify stores built for how wholesale actually buys.
Customer-specific pricing, NET terms, bulk order forms, RFQ workflows, account-approval gates. Shopify Plus B2B + custom development for the parts Plus doesn't cover natively.
700+
Projects shipped
4h
Quote turnaround
30 days
Free post-launch support
Why B2B is different
Wholesale doesn't buy like a consumer.
Customer-specific pricing isn't a Shopify feature out of the box
On standard Shopify, every customer sees the same price. B2B needs price-list-per-account, volume-tier pricing, contract-specific discounts. Shopify Plus B2B has this natively; standard Shopify needs custom Liquid + app integration.
NET 30 / NET 60 / invoice payment
Wholesale customers don't pay with cards. They expect invoiced terms. Shopify Plus B2B handles this with draft orders → invoices; standard Shopify needs a custom workflow.
Bulk order forms vs. consumer product pages
B2B buyers order 50+ SKUs at a time. A consumer-style 'click each product, add to cart' flow wastes their time. Bulk-order forms with SKU search are the standard, but most themes don't include them.
Quote-request workflows
For high-AOV B2B, buyers want to request a quote, not check out instantly. The flow needs: select products, add quantities, submit RFQ, your team replies with custom pricing, customer approves and pays.
Customer-account approval workflows
Real B2B has gate-keeping, new accounts need approval before they can see wholesale pricing. Standard Shopify treats every signup as an instant customer; B2B needs a 'pending approval' state and a way for you to vet companies before they see your prices.
Three approaches
Pick the path that fits your stage and platform.
Shopify Plus B2B
Shopify Plus B2B setup + customization, from $5,999
Shopify Plus has native B2B features (companies, locations, catalogs, draft orders → invoices) but the default flows are basic. We configure + customize them for your specific workflow, approval queues, catalog assignments, NET terms.
Custom B2B on standard Shopify
Custom B2B layer on Shopify (not Plus), from $4,999
Not on Shopify Plus yet? We build customer-specific pricing, gated catalogs, RFQ workflows, and invoiced checkout on standard Shopify using custom Liquid + Shopify Functions. Works until you outgrow it (which signals you should upgrade to Plus).
Migration to Shopify Plus B2B
Migrate from BigCommerce B2B / Magento B2B, from $2,999
Many wholesale brands started on legacy platforms. Migrating to Shopify Plus B2B gets you on the platform Shopify is actively investing in for wholesale. We preserve every account, price list, and invoice history.
What you get at launch
The B2B-store launch checklist
- Customer-specific pricing (catalogs per account or volume tier)
- NET 30 / NET 60 / invoice payment workflow
- Bulk order form with SKU search + quick-add
- RFQ (request-for-quote) flow with internal approval
- Customer-account approval workflow (pending → approved → wholesale access)
- Tax-exempt customer support (resale certificates)
- Multi-location B2B (HQ + branches purchase on one parent account)
- Order history + reorder + favorite-products per customer
Ready to ship?
Two ways to start. Pick whichever feels lower-friction. Both land on my calendar within a day.
Shopify for B2B, answered
Can Shopify handle B2B wholesale?
Yes. Shopify B2B on the Plus plan gives company profiles, per-company catalogues and price lists, payment terms and buyer permissions natively. Below Plus you can approximate it with customer tags, Functions and a custom app, and the approximation is real work.
Do I need Shopify Plus for B2B?
For native B2B features, yes. Below Plus, customer-specific pricing, net terms and company accounts have to be built with tags, Shopify Functions and a custom app. That is viable and it is a build, so compare its cost against the Plus difference before deciding.
How do customer-specific prices work?
On Plus, through B2B catalogues and price lists per company. Otherwise through Shopify Functions applying discounts based on customer tags, which runs server-side at checkout and cannot be bypassed the way a theme-level price display can.
Can I run B2B and retail from one Shopify store?
Yes, and usually you should. Markets and B2B catalogues let one store serve both audiences with different pricing and catalogues, which avoids maintaining two inventories that drift apart.
How do net payment terms work on Shopify?
Native on Plus through B2B payment terms: the order is placed and invoiced with a due date rather than paid at checkout. Below Plus it needs a draft order workflow or a custom app.
How long does a B2B Shopify build take?
Four to eight weeks for a Plus B2B setup with catalogues, price lists and a buyer portal. Longer below Plus, because the features you would have had are being built.
Something not covered here? Book a free 30 minute call.