Shopify for jewelry brands
Shopify stores for jewelry brands that sell on detail.
Themes, custom development, and migrations purpose-built for jewelry. Higher AOV needs a storefront that earns the click. Ours do.
700+
Projects shipped
4h
Quote turnaround
30 days
Free post-launch support
Why jewelry is different
Generic Shopify themes weren't built for what you sell.
Showcasing detail at every price point
Jewelry sells on close-up imagery. A theme that doesn't support 360° spins, zoom on hover, or alternate angle galleries is leaving conversion on the table.
Materials, certifications, and provenance
Diamond clarity, gold karat, ethical sourcing, GIA certificates, jewelry buyers expect this on the product page. Most themes don't have first-class fields for it.
Variant complexity
Ring sizes, chain lengths, metal types, gemstone options, combinations explode fast. Themes built for t-shirts struggle here.
Custom engraving and personalization
Buyers expect to add custom text, dates, initials. Off-the-shelf themes treat this as an afterthought; ours treats it as a first-class checkout field.
Trust signals matter more
Higher AOV means higher buyer anxiety. Reviews, guarantees, secure-checkout badges, jewellers' association memberships, your storefront has to earn the click.
Three ways to ship
Pick the path that fits your stage and budget.
Recto theme
Premium jewelry theme, $199 one-time
Recto is purpose-built for fashion and jewelry. Built-in lookbook layouts, multi-variant product pages, alt-angle galleries, certification field support, and a checkout flow tested for high-AOV purchases. Lifetime updates, free support.
Custom theme
Bespoke jewelry storefront, from $2,999
If your brand needs a unique storefront, interactive jewelry visualizers, custom configurators, AR try-on integrations. We build custom themes specifically for jewelry merchants. Same conventions, fully Lighthouse-optimized.
Migration
Migrate from WooCommerce / Magento / BigCommerce, from $1,999
Jewelry merchants often outgrow generic ecommerce platforms. We migrate stores to Shopify in under 10 days with zero data loss, full SEO preserved, and a jewelry-specific re-platforming checklist (certifications, custom fields, B2B price tiers).
What you get at launch
The jewelry-store launch checklist
- Mobile Lighthouse 90+ at launch
- Variant logic for ring sizes / metal types / gem options
- Engraving + personalization checkout field
- Lookbook + collection storytelling layouts
- Material / certification / provenance fields
- Apple Pay + Shop Pay + Google Pay all on by default
- Klaviyo + Judge.me + Yotpo all pre-configured
- GDPR-compliant cookie banner
Ready to ship?
Two ways to start. Pick whichever feels lower-friction. Both land on my calendar within a day.